A Love Affair with Nature by Farmatuur

Farmatuur (www.farmatuur.com) is a platform for conscious European makers, where nature’s most potent creations meet design, craftsmanship, and story. From adaptogenic blends, botanical perfumes, and organic skincare to soulful jewelry and functional lifestyle objects, every piece we curate carries the idealism, knowledge, and love of its founder. Curated without compromise, Farmatuur is both shop and stage, a place where people reconnect with the magic of nature, and where a new generation of entrepreneurs shows that beauty, health, and ethics can thrive together.

Our podcast, A Love Affair with Nature, extends this stage. Hosted by Alwin and Annelies, partners in life and in Farmatuur, each episode shines a light on these rare creators. We capture their passion, idealism, and expertise, and explore how their unwavering devotion to Queen Nature shapes everything they make.

The conversations are light, raw, and full of joy, an invitation to fall in love with nature all over again. All featured products can be discovered in Farmatuur's webshop and concept store in Belgium, so you can bring a piece of this love affair into your own life.

The podcast episodes are mostly in english, but sometimes we record in Dutch, depending on the native language of the guest.

Visit us at www.farmatuur.com.

Contributors

Host

Alwin Put

Alwin Put is a design thinker, facilitator, and entrepreneur on a mission to unlock collective genius and reconnect people with the power of nature. Author of Captains of Leadership and Unlock Collective Genius, he creates innovative tools like board games, card decks, and training programs that help organizations co-create, collaborate, and thrive. Together with his partner Annelies, Alwin founded Farmatuur, a concept store and platform celebrating conscious European makers. Farmatuur curates adaptogenic blends, botanical perfumes, organic skincare, soulful jewelry, and lifestyle objects that embody craftsmanship, idealism, and a deep love for Queen Nature. Their podcast A Love Affair with Nature gives voice to visionary creators, inspiring a global audience with stories of purpose and passion. Known for his creativity and bold playfulness, Alwin shows how beauty, ethics, and joy can flourish side by side.

http://www.farmatuur.com

Host

Annelies Vaes

Annelies is a curator, storyteller, and entrepreneur with a deep passion for natural living and women’s well-being. Through her project Vrouwlief.be, she created a space where women could reconnect with themselves through nature, health, and self-care. This passion project became the spark for Farmatuur, which she co-founded with her partner Alwin. Together they built a concept store and platform that celebrates conscious European makers who create with courage, idealism, and devotion to Queen Nature. At Farmatuur, Annelies curates adaptogenic blends, botanical perfumes, organic skincare, soulful jewelry, and lifestyle objects that embody both beauty and integrity. As co-host of the podcast A Love Affair with Nature, she brings warmth and curiosity to conversations with visionary creators. Known for her intuition and joyful energy, Annelies shows how love, ethics, and nature can flow into every aspect of life and entrepreneurship.

http://www.farmatuur.com

Guests

Guest

Irina Turcan

Irina Turcan is the co-founder of Erbology, a wellness brand rooted in ancient plant traditions and modern nutritional science. Born in Moldova, she grew up surrounded by her grandmother’s herbal rituals, drying plants on newspapers, crafting teas and tinctures, and treating nature as both medicine and teacher.
Later, in London, Irina saw how wellness had become dominated by synthetic supplements. Determined to offer a cleaner and more authentic path, she created Erbology to bring potent, organic, whole-plant ingredients back into everyday life.
Today, she works directly with farmers worldwide, crafting pure powders, oils and blends inspired by Ayurveda, TCM and European herbalism. Guided by transparency and respect for nature, Irina’s mission is simple: to help people reconnect with their bodies through real food, mindful routines and the quiet wisdom of plants.

https://erbology.co/eu/about/